Guinness

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Every so often you're a part of something truly inspiring.  Such was the case during my last months at BBDO NY, when I found myself Executive Creative Director of the Guinness beer brand.  Just working on the brand at all fullfilled a life long dream of mine.  But then to help shepherd a commercial that truly transcended marketing and became something much more was something I never could've dreamed would happen.  A one day shoot with the brilliant Noam Murro.  8 Million YouTube views in three days.  Countless best of 2013 top ten lists.  This was an experience truly "Made Of More."